AdGuys&Co

Increasing website traffic and eventually getting higher Google ranking starts with a properly optimized website, using relevant long tail and short tail keywords that are not as competitive but yield great traffic. While it might be tempting to use high competitive keywords, you really shouldn’t as using these keywords will only drown out your content among the seas of similar websites optimized by the same keywords. Like a digital marketing agency would do, it’s best to turn your attention to less popular long tail keywords that may have been overlooked by your competitors. For example, your website will get better result, traffic and rankings wise, by using a keyword phrase like “social media marketing techniques” as opposed to using a short tail keyword like “social media”. Although the keyword “social media” is searched more frequently online than “social media marketing techniques”, being buried so far down will not do your website any good. And this is why your traffic won’...

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